Pricing and Channel Margin Tool

What each way of selling leaves you for one unit of your product: selling direct, to shops, through a distributor, or as an ingredient to another business.

Enter what one unit costs you, then the price for each way of selling you want to compare. Leave a box empty if you do not know it, or enter 0 if you have none; the result names anything left out. Not sure which way to sell? The Channel Strategy Guide explains the choices.

A: What one unit costs you

Cost to make one unit ($)

More costs (optional)

Packaging per unit ($)

Packing and handling fees per unit ($)

Monthly running costs ($)

Units sold a month

B: Your prices

Price your customers pay when you sell direct ($)

What a shop pays you per unit ($)

Share a distributor keeps (%)

What an ingredient buyer pays you per unit ($)

C: Costs only when you sell direct

Shipping to a customer per unit ($)

Marketing per unit sold direct ($)

Payment fees (% of the price)

Share of the price you want to keep as profit%

Enter what one unit costs you to make, then the prices you want to compare.

This tool helps you think through your numbers; it does not promise a profit. Shops, distributors and buyers set their own terms.