Go/Pause/Pivot Check
The final step of Market Readiness: a clear decision before you commit money and time.
Answer six questions and get GO, PAUSE AND ITERATE, or PIVOT. Where your other Seaweed Economy tools already have the answer, it is pre-filled with the reason; confirm it and say how confident you are. PIVOT means not ready as planned: change the product, market or model before investing more. The check does not replace your judgment. It makes you honest about where the evidence is strong and where it is thin. The same rule runs inside the Product Development Builder, so both always agree.
Problem and Solution Fit
Is there a clear need, and a compelling reason seaweed is the right solution?
You can name the specific problem, who has it, and why seaweed solves it better than the alternatives.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through Buyer Persona Builder or Value Proposition Builder first, then come back. Your answers here are saved.
Technical Feasibility
Can you reliably make a product that meets your key specifications?
Species, format, moisture, active compounds and safety specifications are defined and achievable with your process.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through Product Specifications Library or Product Development Builder first, then come back. Your answers here are saved.
Supply Chain Viability
Can you secure stable, sufficient raw material?
You have a primary supplier, a backup, and a realistic view of seasonality and volume.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through BC Species Profiles or Market Connections first, then come back. Your answers here are saved.
Regulatory Pathway
Is there a clear, affordable path to compliance?
You know your product category and the approvals, claims rules and certifications it needs.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through Regulatory Pathway Navigator first, then come back. Your answers here are saved.
Positive Unit Economics
Unit economics is what one unit costs you to make and sell, and what it earns. Can you make it for less than you can sell it, at a healthy margin?
Your cost per unit, price, margin and break-even are worked out and meet your category benchmark.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through Product Development Builder or Pricing and Channel Margin Tool first, then come back. Your answers here are saved.
Manageable Key Risk
Is your single biggest risk actively mitigated?
You have named your top risk and a concrete mitigation is in progress, not just a plan on paper.
Is this criterion met?
How confident are you in that answer?
Not sure? Work through Advisory review first, then come back. Your answers here are saved.
0 of 6 criteria assessed
Each needs a Yes/No and a confidence level.